Based in China, this full-time permanent role sits within our APAC Marketing team, supporting activity across 13 markets and a network of 34 dealer partners. You’ll play a key role in ensuring our product offering is competitive, relevant and aligned to both global strategy and regional market needs.
In this role, you’ll lead the adaptation of global product strategies for APAC and Greater China, working closely with headquarters to define positioning, manage lifecycle planning and ensure our portfolio meets evolving customer expectations. You’ll bring together market insight, customer trends and competitive intelligence to shape decisions that directly influence sales performance and brand growth.
A key part of your focus will be pricing, developing and managing regional frameworks in line with global guidance, while ensuring we remain competitive and commercially strong within each market. You’ll also coordinate time-to-market activities, ensuring new product launches are delivered seamlessly across the region, working closely with internal teams and our dealer network.
Alongside this, you’ll act as the voice of the market, gathering and analysing data, identifying opportunities, and turning insights into clear, actionable recommendations. You’ll also play an important role in capability building, developing and delivering product training to both internal teams and retailers, ensuring a consistent and confident understanding of our products across all touchpoints.
To succeed in this role, you’ll bring experience in product marketing, pricing or market analysis, ideally within the automotive or luxury sector. You’ll be highly analytical, commercially aware and confident working across multiple markets and stakeholders. Strong communication skills and the ability to translate complex data into practical actions will be key.
Fluency in both Chinese and English is essential, along with a strong understanding of APAC and Greater China markets. You’ll be comfortable working cross-functionally, managing multiple priorities and operating in a dynamic, evolving environment.
This strategic regional ole offers the opportunity to influence how our products are brought to life across one of our most important regions, combining strategy, insight and execution to drive real impact.
If you’re looking to take the next step in your career and play a part in shaping the future of a globally recognised luxury brand, we’d love to hear from you.
Belong at Aston Martin
At Aston Martin, we believe that the stunning beauty, craftsmanship, and artistry that define our brand come from the diverse voices and talents of our extraordinary team. We are committed to fostering a culture where everyone feels valued, respected, and empowered to thrive.
Your unique perspectives, shaped by your education, culture, ethnicity, race, gender identity, sexual orientation, age, religion, abilities, and more, are what make us stronger and more innovative. We celebrate the richness of diversity and actively seek individuals who bring something new to the table.
If you require any accommodations or support during the application process, please don’t hesitate to reach out. We’re here to ensure that you can bring your best, in every way.
Let’s build something remarkable together.
The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd
