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Regional Marketing Manager, East Coast

Apply now Job no: 510765
Work type: Full Time - Permanent
Location: USA - Various
Categories: Commercial

We are seeking a Regional Marketing Manager to cover the East Coast region ideally. You’ll be joining the Aston Martin the Americas team developing and managing strategic marketing activities with assigned Aston Martin Dealerships.

You’ll be responsible for the development and execution of targeted demand and lead generation marketing strategies within your assigned territory where your duties will include prospecting and customer loyalty marketing programs, such as digital marketing, email marketing, social media, paid advertising, and events.

To excel in this role, you’ll thrive in a fast-paced challenging environment where you’ll hold dealerships to account and ensure they follow the Aston Martin guidelines. This role doesn’t have a set robust structured process therefore you’re someone who can think outside the box and create processes to match the Aston Martin ways of working.

You’ll manage up to 10 dealerships within your remit and be part of the wider marcomms team reporting directly to the Head of Marketing.

You’ll have a real passion for luxury cars and be currently working in a similar role within the automotive sector. You’ll have a natural entrepreneurial flare with strong commercial and business acumen. You’ll enjoy working autonomously and be a self-starter who isn’t afraid to roll your sleeves up and be held accountable.

You’ll thrive on our Aston Martin brand values and relish the opportunity to be a part of our exciting product plan for the next 5 years. As you’ll be supporting the US dealer network, you’ll enjoy traveling to our dealer sites and building rapport with the dealers.

We’re looking for someone resilient, tenacious, confident, and poised. You’ll have exceptional communication skills and have the confidence to challenge and persuade where required. You’ll have excellent time management and organisational skills as you’ll work to multiple ever-changing priorities/deadlines using your judgment and pre-empting any issues before they arise.  

This is a full-time role with a requirement to travel to our New York site and other dealer networks. With an expectation of frequent travel and overnight stays with occasional weekend work.

Please note that we can only consider candidates with a full driving licence and own car due to the nature of the role.

The salary range for this role is: $120k - $140k.


The Key Requirements...

  • Similar automotive background
  • Prior experience with network dealers
  • Be an established Regional Marketing Manager
  • Good understanding of KPIs
  • Have experience in building and maintaining credibility with general managers and dealership-level


At Aston Martin, we take pride in our brand history and the family feel of our company. With over 110 years of experience, we have become known for producing the most exquisitely addictive performance sports cars. Our goal is to become the world's most desirable ultra-luxury British performance brand, and we are committed to achieving this through our mission and purpose.

By joining Aston Martin, you will become part of a business that is working towards writing its own chapter in the industry. We believe that no one builds an Aston Martin on their own, and behind our legendary cars are hundreds of dreamers, darers, and doers who make extraordinary things happen every single day. This unity is reflected in the inscribed names of everyone who has ever worn our famous wings on the wall of our factory.

Within this role, there is an opportunity for you to continue growing and contribute to the team's success. You have the potential to become the head of retail marketing or explore cross-functional roles within our marketing department. This is an opportunity for you to be part of our exciting journey and make a significant impact.

What sets us apart as an employer of choice is our openness and the pride, we take in our brand history. People choose to stay with our business because of the breadth of exposure and the opportunity to grow within their roles. Join us at Aston Martin and be part of our legacy.


Belong at Aston Martin

We understand that the incredible beauty, craft, and art that defines an Aston Martin comes from the inclusion of our amazing people.

We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, sexual orientation, and beliefs.  We celebrate diversity and are seeking applicants who can bring something different. 

Please speak to us if there is anything you need to support making an application with us.


Don’t miss out on this great opportunity, apply today by clicking on the ‘apply now’ button.


The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda ltd


Advertised: Pacific Daylight Time
Applications close: Pacific Daylight Time

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