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CRM and Marketing Executive, APAC

Apply now Job no: 509456
Work type: Full Time - Permanent
Location: Tokyo, Japan
Categories: Commercial

Aston Martin is built upon the passion, skill and creativity of the people who dedicate their working lives to the most iconic brand in the world. Every intricate stitch beautifully expressed line, and the stirring noise of our engines is a manifestation of the desire and collective spirit to create the most beautiful cars: the soul of Aston Martin made real.

Job Purpose:

The Japan and Korea APAC CRM Manager function is responsible for all regional processes related to our Salesforce customer database management, customer engagement and dealer CRM integration, aiming to enhance our sales and marketing performance at each stage of the purchasing and ownership cycle.  Fully responsible for all CRM data, campaigns, processes and KPI management. Creating and coordinating regular prospect & customer contact plans to improve sales conversion, and customer retention leading to accurate ROI reports and analysis. The role will also support both the Head of Regional Marketing and Communications, Asia Pacific and Regional Marcom Managers and Dealers in execution of all regional marketing activities.

Key Duties & Responsibilities:

  • Develop and continually improve processes in Salesforce and across the network to influence prospect acquisition, sales conversion, customer loyalty, client segmentation, KPI reporting and ROI evaluation
  • Responsible for customer data accuracy and cleansing processes.  Establish customer database management and data cleansing processes to support the development and growth of the UK customer database
  • Responsible for accurate lead capture activities at all UK Regional Events including responsibility for analysing leads generated from events and managing the information follow process.  Analyse all event leads, all special edition leads, new early adopters and analyse rejecters to inform the Regional Team. 
  • Report on and analyse dealership results in terms of Test Drive Conversion / Lead Conversion / Closed Won / Closed Lost Opportunities and develop suitable improvement plans
  • Key Contact Plan processes for direct email strategy:
    • Execution of tailored contact plan to ensure appropriate engagement with AML
    • Steering the contact plan strategy to address specific UK business needs as and when required
    • Organising and implement new product launch gift programme
  • Co-ordinate systems and process enhancements that may include:
    • Managing relationships with external agencies
    • Training new team employees and event staff and dealers staff (when requested) in system implementation and daily operation
    • Influence Dealer & Regional Marketing Plans via an integrated approach
  • Ensure all event team staff are fully trained in taking event leads accurately and in line with GDPR rules
  • Ensure all event leads are delivered to dealerships in a timely manner and progress against these leads is tracked at the dealership
  • Develop presentations demonstrating effectiveness of UK Teams lead management programmes and customer conversion metrics
  • Interrogate lead generation and proactively progress these through to ‘Closed Won’ orders.  Analyse and report on ‘Closed Lost’ orders and suggest, and implement, corrective action plans
  • Build a model that tracks, monitors and reports on customer conversions on a weekly basis
  • Establish reporting processes via Synergy to support the Regional Managers and implement standard processes for managing the interface between Synergy and the dealer CRM System, including database sharing with new dealer appointments
  • Supporting Regional Events activation and planning in collaboration with the Events and Experiential Executive
  • Supporting Dealer Marketing plan activation in collaboration with the Dealer Marketing Executive

Qualification & Experience:

  • Hands-on practical experience in CRM systems and/or processes, preferably in a luxury brand environment in a commercial/retail capacity – 5 years minimum experience
  • Previous knowledge and experience of working in cross-functional teams
  • Experience in planning, implementing and measuring individual direct marketing campaigns via simple, highly visual reports
  • Thorough knowledge of MS Outlook, Excel (including pivot tables, chart creation), Word, PowerPoint, Access, Lead Management, campaign systems
  • Working knowledge of Sale Force.


  • Team player, self-motivated and focused on results with good organisational skills
  • Excellent attention to detail
  • Analytical approach to problem solving
  • Proactive and flexible approach to a constantly developing environment
  • Capable of working as a part of a small team and to work cross functionally to deliver goals
  • A passion for customers and the brand Aston Martin

Belong at Aston Martin

We understand that the incredible beauty, craft and art that defines an Aston Martin comes from the inclusion of our amazing people.

We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, sexual orientation and beliefs.  We celebrate diversity and are seeking applicants who can bring something different.  Please speak to us if there is anything you need to support making an application with us.

Advertised: Tokyo Standard Time
Applications close: Tokyo Standard Time

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