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CRM Database Analyst

Apply now Job no: 503333
Work type: Full Time - Permanent
Location: Newport Pagnell
Categories: Aston Martin Works

Aston Martin is built upon the passion, skill and creativity of the people who dedicate their working lives to the most iconic brand in the world. Every intricate stitch beautifully expressed line, and the stirring noise of our engines is a manifestation of the desire and collective spirit to create the most beautiful cars: the soul of Aston Martin made real.

Job Purpose:

To be responsible for and to drive the development, maintenance and integrity of the dealership customer database and to provide data driven insight to the business enabling optimisation of CRM marketing activity and ensuring a luxury customer journey and customer satisfaction for all customers of Aston Martin Works.

Key Duties & Responsibilities:

  • Monitoring customer data inputs (refining data collection processes and standards where required) to ensure customer records are accurate and comprehensive
  • Carrying out regular database cleansing
  • Maintain GDPR compliance
  • To extract information from the customer database in order to produce meaningful reports that can be supplied to departmental heads for prospecting and ensuring customer interactions are logged and followed up
  • To develop customer journey touchpoints
  • Generate CRM KPI’s and communicate to business including customer segmentation
  • Coordinate system generated communications
  • To research CRM best practice and to implement improvements
  • To enhance the reputation of the dealership at every opportunity

Qualification & Experience:

  • Proven experience in data analysis/CRM
  • Excellent communication and data presentation skills
  • Dealership DMS experience preferred – e.g. Keyloop/Kerridge/Synergy/Salesforce

Advertised: GMT Daylight Time
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